CONTEMPORARY FORMS OF PRESENTATION OF RESEARCH AND DEVELOPMENT MARKETING IN THE CZECH REPUBLIC

Abstract

The aim of this popularizing scientific article is to briefly describe the utilization and presentation forms of the research and development marketing that are used in the Czech Republic, especially the elements of marketing research, marketing mix and marketing communication in this area. Research and development and related innovations are an integral part of the innovation process and are one of the most important factors for ensuring the competiveness of individual entrepreneurs and as well the whole countries. Therefore a growing importance is being paid to the support of research and development and to the subsequent popularization and commercialization of the achieved results from the field of science and research in advanced countries. The article also mentions the forms of support funding of research and development in the Czech Republic and international comparison of expenditures on R&D.

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