PARALLELS BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND THE EFQM EXCELLENCE MODEL

Abstract

CSR is a continued promise by companies to act ethically, to contribute to sustainable economic development, and to contribute to improvement of quality of life of its employees, their families, as well as local communities and society as a whole. Increasing demands on productivity and effectivity of business subjects rightfully result in efforts to implement better management systems, which take into consideration a number of rules and documents specific for a given field. Confirmation of this trend is implementation of other models management systems that focus on quality. One such model is a parallel interconnectivity between Corporate Social Responsibility and the EFQM Excellence Model, which our article examines in deepness. Systematic and professional application of the EFQM Excellence Model and interconnectivity with Corporate Social Responsibility fundamentals results in maximization of added value for all interested parties.

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