The article deals with the rationalization of the production of shaped inserts for casting rotors. The theoretical part describes the characteristics of shaped inserts for rotor casting, die casting technology, analysis of the existing technology of production of shaped inserts. The main part of the article is focused on the proposed technological process of production, comparison of existing and proposed process. The article concludes with a technical and economic benefit of the proposed solution and evaluation of the work. Rationalization of production has its justification in the development of the company and thus improve competitiveness in the market. These interventions in production offer the possibility of using new technologies that are beneficial both from an economic point of view and to improve working conditions. The article focuses on the description of the existing technology, its evaluation and subsequent processing of a new technological process.